Book 15 minutes

You're paying people to do work that shouldn't need a person.

We find out which work, what it costs you a year, and which parts AI can take over. You keep the map whether or not you hire us for the fix.

Book 15 minutes, free

Fifteen free minutes to find your most expensive workflow. The full diagnosis is $997, credited against the build.

Refunded if we don't find you five hours a week.

Every business this size has a version of the same list.

None of it is anyone's job. All of it takes someone's day.

Put a number on it.

Pick one task. How many hours a week it takes across everyone who touches it. What an hour of that person's time costs you, loaded.

12
$38

CHASING INVOICES costs you, a year

$23,712

$456 a week · 12 hours × $38 × 52

Estimate, from your numbers. They stay on this page unless you send them to us.

If that number is small, don't book anything. If it isn't — that was one task.

The assessment is $997: 4% of what this one task costs you a year.

Book 15 minutes, free

A tidier week is not the point. The point is spending it on work that makes money, instead of work that merely has to happen.

You've probably already tried.

You bought the tool.

It became one more tab nobody opens.

You automated it as it stands.

Which means the broken version now runs faster.

You hired someone.

Now the manual work has a salary attached to it.

None of those failed because you picked wrong. They failed because nobody mapped how the work really runs first.

What we do.

In this order, and the order is the whole thing. Most of what gets sold as automation skips the first two.

  1. 01

    Audit

    First an hour with you: how the work moves, where it stalls, what it costs. Then, if we build, time with the people doing it. The real screens, the real handoffs, the workarounds someone invented because the official way was slower. Owners and operators describe the same process differently, and the gap between the two versions is usually where the money is.

    • Everyone who touches it
    • Hours a week, timed
    • Loaded cost of those hours
    • Where it waits
    • The workaround nobody wrote down
    • Tools in use, not tools paid for
  2. 02

    Optimize

    We cut the steps that shouldn't exist. This is often where it ends: fewer steps, no software, nothing to buy.

    Steps that exist for no reason
    Removed. Nothing replaces them.
    Waiting, separated from working
    Most of a slow process is neither.
    The same thing entered twice
    Collapsed to once.
  3. 03

    Automate

    Whatever survives, and only what survives. The kind of work it turns out to be decides that, not the tool you buy.

    The same job every time
    Automate it.
    Different every time
    Leave it alone. This is the most common answer.
    Needs to know your business
    Structure the knowledge first, or it will guess.
    A judgment call
    It drafts. A person approves before anything is sent.

Who this is for

  • One job that comes round often enough to have a rhythm: quoting, scheduling, invoicing, chasing
  • That work is growing faster than the headcount, and the owner still gets pulled into it
  • You want to know what's wrong before you spend money fixing it

And who it isn't

  • If you want to see a demo. We'll show you your own process before we show you any software.
  • If you want to be sold software. We name the free options next to the paid ones, with the tradeoffs. We take nothing from anyone whose tool we recommend.
  • If you need someone in the building. This is remote work, which is how the interviews get scheduled around a working week instead of a travel day.
  • If the same work doesn't come round often enough. Roughly five to fifty people, though at the small end repetition matters more than size. If there's one job someone does twenty times a week, there's probably something here. If every job is different, there probably isn't, and you'd get more out of an afternoon with a spreadsheet than out of us.

We built it for ourselves first.

Maseron runs its own operation on the system described here: a structured knowledge base, agents working on top of it, and a standing check that catches contradictions and stale pages before anyone acts on them.

You can inspect it end to end. It is also why we know what a build of this kind takes.

Luke Morton, who runs Maseron

Luke Morton runs it.

Marketing for a basement repair company. Brand and packaging for a product line. Four years running my own Amazon store. Different industries, same waste: hours going to work that had to happen and was nobody's job.

See how it works

Find out what your week is costing you.

Fifteen minutes, free.

You describe a normal week. We ask questions and name the workflow that looks most expensive, and whether AI can take any of it. If there's nothing worth an hour, we say so. That's the whole call.

Then one hour, $997.

Your operation walked end to end, the cost of the worst of it in dollars a year, and a ranked plan you keep either way. Credited in full against the build if you go ahead, so for anyone who does it costs nothing.

The document is in your hands within five business days of the call.

What the hour covers

We'll find at least five hours a week worth reclaiming, or we refund the $997.

Book 15 minutes, free

Five hours a week is 260 hours a year. If we look properly and can't find that much, you get the full $997 back, without an argument.